Stories - People First

Attention Instagram Users – we have an exciting new Instagram feature for you to try out:

In the beginning of October, Instagram rolled out a new way to share Stories: sharing a Story with multiple group lists at once. In addition to the “Close Friends” list, users will be able to create other group lists and share content with all selected groups.

This new feature will allow users to add up to 250 users to a group, forming new audiences and different communities.

There has been a general trend across social media platforms towards less public content and more content discovery/discourse within online communities. As such, Instagram is continuing to find new ways to make the user’s experience more personal, such as this shared Story option that gives users more agency with whom they are sharing content, allowing for more engagement across users.

For more social media news, be sure to check out our Instagram @peoplefirstcreatorcommunity or stay tuned for the next blog next Friday!

To our creators who use YouTube Stories, we have some unfortunate news…

Starting June 26, 2023, YouTube will no longer allow YouTube Stories. First introduced in 2018, these stories became a new, quick way for users to share updates with their audience. While this feature is essential for other social media platforms such as Snapchat and Instagram, YouTube has decided to discontinue this feature.

The platform maintains that there are numerous ways for creators to share content and connect with audiences—Shorts, Community posts, Long-form, and Live—making Stories a less important, and less used feature.

So if you are a creator who uses YouTube to share content and connect with audiences, be sure to check out Shorts, which are the platform’s fast-growing content format, and Community Posts, which tend to generate higher engagement and interaction rates than Stories.