Tag: Shorts

Social Media News: YouTube’s Advice for Shorts

Posted on by marley

Attention YouTube Users! If you’re looking to build content and reach a wider audience base on the platform, be sure to make the most of YouTube Shorts.

The release of YouTube Shorts back in September 2020 revolutionized content on YouTube. With over 50 billion daily views in-app, the short-form clips continue to rise in popularity, making it a great platform for creators to build content.

To successfully build content and reach a wider audience case using YouTube Shorts, it’s important to understand its algorithm. Because the Shorts algorithm is different from the regular YouTube algorithm, YouTube encourages creators to think about the audience within the creative process. In other words, creators should focus on engagement elements as Shorts have a broader reach. 

Additionally, YouTube explains that the use of hashtags can increase engagement on the Shorts platform by increasing reach due to user searches. Interestingly, the method of deleting and re-uploading videos to gain more engagement is discouraged as the algorithm may flag the post as spam. 

YouTube Shorts are definitely here to stay as the feature will soon be integrating AI elements as well, so be sure to familiarize yourself with the Shorts algorithm and not just the regular YouTube algorithm!

Social Media News: YouTube Rolls Out New Video Linking Feature for Shorts

Posted on by marley

If you are a creator that creates YouTube Shorts, keep reading…

YouTube recently announced a new feature that allows creators to hyperlink a full-length video directly into their Shorts clip! This new feature, available on YouTube Studio, will display the YouTube link of choice in the Shorts description, allowing both creators and viewers access to the full-length YouTube video.

This feature can benefit creators in numerous ways:

  • Effectively drive traffic from Shorts to YouTube videos
  • Create consistent audience engagement and growth by linking Shorts and YouTube videos

So be sure to keep an eye out for this new feature, which should be available to all creators in the coming month!

If you are interested in learning more about YouTube’s new feature, check out this article.

Social Media News: YouTube to Discontinue Stories Next Month

Posted on by marley

To our creators who use YouTube Stories, we have some unfortunate news…

Starting June 26, 2023, YouTube will no longer allow YouTube Stories. First introduced in 2018, these stories became a new, quick way for users to share updates with their audience. While this feature is essential for other social media platforms such as Snapchat and Instagram, YouTube has decided to discontinue this feature. 

The platform maintains that there are numerous ways for creators to share content and connect with audiences—Shorts, Community posts, Long-form, and Live—making Stories a less important, and less used feature.

So if you are a creator who uses YouTube to share content and connect with audiences, be sure to check out Shorts, which are the platform’s fast-growing content format, and Community Posts, which tend to generate higher engagement and interaction rates than Stories.

Social Media News: YouTube Shorts Monetization

Posted on by People First

Youtube is finally beginning their new revenue share program this February 1st! This new program, originally announced in September of 2022, will create revenue from advertisements displayed between Shorts clips from eligible creators on the Youtube app! 

What does this mean for our creators? That the revenue and payouts creators receive will not be capped in the same ways that creator funds are. In other words, payouts creators receive are expected to be greater!

Creators with over 1,000 subscribers who receive over 10 million Shorts views in 90-day periods will be eligible to apply for a cut of the Shorts ad revenue.