As social media platforms scramble to find new, creative ways to pay creators for their content, TikTok has introduced their new feature: ‘Series’
A new way for creators to monetize their content, TikTok Series enables creators to create collections of videos for private audiences at varying rates. According to TikTok representatives, “one Series can include up to 80 videos, each up to 20 minutes long, giving people a new, longer format to watch their favorite creators and content”.
Similar to Youtube’s Partner Program, TikTok Series provide creators with increased flexibility with regard to the type of content they create.
So who really benefits from the new feature? High performing creators who are given the freedom to be paid for posting exclusive content from their most dedicated followers. Additionally, iit boosts the revenue potential of TikTok as a whole.
The TikTok Series feature is currently only available to select creators but will likely be available to all in the coming months – so stay tuned!