In 2020, Instagram released Instagram Reels, which has changed the way many people create, discover, and share short, entertaining videos online today. But now, Instagram wants to give back to the people who made Instagram Reels such a success, by introducing the Reels Play Bonus!
For years, partnering with brands or affiliate marketing groups were some of the only ways to get paid for creating Reels. However, things are starting to look different. Due to the popularity of Reels, Meta is in the midst of finding new ways to pay creators for their work.
For instance, there are embedded advertisements available for creators that have more than 10,000 followers in over 50 countries. These overlay ads give creators 55% of the rewards.
Another exciting feature is creators will be able to receive “stars” on their Reels from viewers. Each “star” received is an equivalent to a cent in earned revenue.
There’s currently another new way for creators to receive payment for their content from Meta. The company has recently announced the Reels Bonus Play Program. This program provides a “bonus” revenue outside of the Instagram creator fund to creators and influencers whose Reels get at least 1,000 views over a 30 day period. The Reels Play Bonus pays can pay creators as much as up to $35,000 per month, however, it’s an invite-only feature.
After the Reels Play Bonus is accessible to you, the opportunity is available to you for 30 days. As a creator, you have the option to choose any number of Reels to count toward the Reels Play Bonus earnings during those 30 days. Your bonus payout will be determined by the performance of your Reels.
