Social Media News: TikTok Posting Tips

Attention TikTok Users! If you are hoping to increase your follower count and engagement rates, here are some new tips you can try out this year:

  1. Create content that aligns with organic posts in users feeds.

TikToks should grab user’s attention and give users a reason to keep watching. As such, you should create eye-catching posts that also blend into the user’s For You Page

  1. Create a strong hook for your post.

Hooks are “narrative-aligned clips that are repeatable and engaging.” Some examples of popular hooks are: 

  • I wish someone had told me about this sooner…
  • If you aren’t using [product/service], you’re missing out
  • 3 reasons why [product/service] is the best [problem to be solved]
  1. Create clips to bring your post to life.

Be sure to create visually interesting edits and creative formats to grab the user’s attention. Additionally, be sure to show real people in your clips! 

BTW, A great app to create and edit TikToks is CapCut.

  1. Captions and Hashtags

When inserting video captions, be sure to keep them short—around five words in total! As for hashtags, be sure to keep them specific so they reach a target audience.

FYI, TikTok has a Hashtags pag in the app where you can see popular hashtag topics emerging in a real-time trends display!

To read more tips on how you can up your TikTok game in 2023, click here.