This spooky season TikTok created new and engaging in-app Halloween features for content creators to utilize, including a variety of new AR effects and spookily visual tools. These make-up-inspired effects range from Halloween-inspired looks to looks inspired by Halloween and horror movies.
Additionally, on October 12th, TikTok announced a “Spooky Halloween” challenge! Users who utilize the in-app Effects to create the most creative and original spooky effects will be eligible to win up to $2,500.
TikTok has also planned several hashtags for creators from different communities and niches to utilize when posting Halloween content this year:
• #Halloween
• #TikTokHalloween
• #HalloweenMakeup
• #HalloweenCostume
• #PumpkinSeason
• #SpookyTreats
• #HalloweenDecor
• #BooBasket
• #HorrorBookTok
• #spookybooks
Using these hashtags and AR effects are just two ways to boost engagement for our TikTok creator this Halloween! So if you are looking to step up your TikTok game this spooky season, be sure to utilize TikTok’s tips for Halloween content~