To our creators who worked on the Floor & Decor campaign… Congratulations! Your work has been featured in a new article on MediaPost.
For our creators who may not know, in early 2023, People First partnered with Floor and Decor, a leading specialty retailer of hard surface flooring, to design and execute a microinfluencer campaign. We specifically sought out flooring professionals and “hands-on Buy-it-Yourselfers (BIYers)” homeowners to drive brand awareness and traffic to the company website.
At the end of the 2-month campaign, we ran a brand lift study to measure the effectiveness of our advertisements—as we do for many of our partnerships.
We found that there was above a 99.9% chance that ads caused brand lift for the Ad Recall and Brand Awareness polls with a 6.5pt lift.
So if you were a flooring professional or homeowner who participated in this campaign, thank you for your hard work and authentic content!
If you’d like to work on impactful campaigns that you are passionate about, be sure to stay up to date on our paid partnership opportunities through the Creator Portal!