With new campaigns continuing to roll out, we compiled a list of tips to help the creator community navigate Meta’s Collaboration posts:
- Editing rights for a post are exclusive to the original publisher. Should they make any changes, collaborators won’t receive notifications, underscoring the importance of carefully selecting collaborators for this feature.
- Regardless of where viewers encounter the post, the original publisher’s handle will always appear first in the header.
- The caption will display only the original publisher’s handle.
- The post will populate both account feeds.
- While both parties have access to post insights, only the original publisher “gets credit” for the overall Insights.
- Profile insights—including metrics such as new follows, email button taps, and profile visits—will be confined to the original publisher’s profile.
- If this feature will be used for a brand collaboration, it must adhere to FTC guidelines for disclosure and employ appropriate branded content partner tools.
Thank you to @simplysocialnm for compiling this guide on collabs! For more social media tips, click here to check out their Instagram.