Attention Instagram Users! This month, Instagram began testing a new collaborative post feature that will allow creators to add their images and videos to an existing post, allowing users a new way to collaborate with other creators and share their unique perspectives and content.
Once this feature is enabled, viewers can submit additions to a creator’s original post for consideration. These image and video submissions will need to be approved by the creator who owns the post.
This feature, like Instagram’s new “Add Yours” button on Stories feature, encourages collaboration between users and creates a “curated” group experience on the platform.
We at People First are excited to see how this feature impacts brand partnerships and accounts as brands can now ask creators to add their content to the brand’s original post!
It’s important to note that this feature is currently still in testing with no official release date confirmed.
That being said, be sure to keep up with our weekly blogs to gain the latest social media news and updates.
