Tag: Algorithm

Social Media News: YouTube’s Advice for Shorts

Posted on by marley

Attention YouTube Users! If you’re looking to build content and reach a wider audience base on the platform, be sure to make the most of YouTube Shorts.

The release of YouTube Shorts back in September 2020 revolutionized content on YouTube. With over 50 billion daily views in-app, the short-form clips continue to rise in popularity, making it a great platform for creators to build content.

To successfully build content and reach a wider audience case using YouTube Shorts, it’s important to understand its algorithm. Because the Shorts algorithm is different from the regular YouTube algorithm, YouTube encourages creators to think about the audience within the creative process. In other words, creators should focus on engagement elements as Shorts have a broader reach. 

Additionally, YouTube explains that the use of hashtags can increase engagement on the Shorts platform by increasing reach due to user searches. Interestingly, the method of deleting and re-uploading videos to gain more engagement is discouraged as the algorithm may flag the post as spam. 

YouTube Shorts are definitely here to stay as the feature will soon be integrating AI elements as well, so be sure to familiarize yourself with the Shorts algorithm and not just the regular YouTube algorithm!

Social Media News: TikTok Feed Refresh

Posted on by marley

Have you been refreshing your TikTok fyp waiting for something fun and fresh? Then we have some good news for you: TikTok is releasing a new “Refresh” feature.

This feature will allow users to “refresh” their TIkTok feeds, essentially resetting algorithmic recommendations and starting their account from the beginning. This feature also includes new measures to avoid repetition in-app and limit exposure to sensitive or harmful content. 

This feature has been in the works for the last couple of months and brings many benefits to both creators and users, such as allowing individuals to decide the kind of experience they want. 

So if you’ve ever fallen down a niche TikTok hole and disliked how the algorithm of your For You Page changed, this feature is for you!

Social Media News: Twitter Expands Content Recommendations

Posted on by People First

Attention Twitter Users! Have you noticed more content from creators you don’t follow appearing on your Twitter feed?

That is because Twitter has increased the amount of Tweet recommendations provided for users. This means that creators will see more Tweets highlighting relevant content – even if they do not follow one another. Factors that affect the relevant content include:

  • Interests based on Tweet activity
  • Topics you follow
  • Tweets you’ve engaged with
  • Tweets people in your networked liked
  • People followed by people you follow

How does this impact you all? This new and improved algorithm aims to connect the right audiences with the right content. As such, the algorithm expands the exposure potential for content creators and keeps top influencers on the app.

To learn more about Twitter’s content recommendations, click here to read the full article.

Social Media News: TikTok tests “nearby” feature

Posted on by marley

TikTok is the app of the moment, with projections that it’ll reach 1.5 billion users before the year ends. To keep up with demand, the app has been testing new features for its users. After being spotted by users, TikTok has confirmed that it has been testing a new content feed that would show content posted by users in your current location. This has the potential to put more of the spotlight on local content creators and could help boost exposure! A dedicated local feed could also give users access to nearby user communities.

This new nearby content feed could also be a good opportunity for brands and businesses to advertise themselves. For example, if your For You page always shows restaurant recommendations, your nearby page would show you local restaurants. 

Details about the new nearby content feed are fairly limited, with the test only being conducted with a small group of users in Southeast Asia. TikTok also recently added a location tagging option for posts, and it’s not yet certain if posts displayed in the nearby feed will be automatically added based on where a users’ profile is located, or if location tags need to be included.