Attention Twitter Users! As many of you many know, Twitter banned all political advertising on their platform three years ago because the former CEO, Jack Dorsey, believed internet advertising could negatively “influence votes to affect the lives of millions”. However, earlier this week, Twitter announced that they will ease up on their political and cause-based advertising restrictions with the hope of facilitating public discourse on important topics. The new and improved political and cause-based advertising politics will align with TV regulations.
In addition to creating a new avenue for campaign promotion and allowing political-based advertisements, this change will provide content creators and influencers on Twitter with the opportunity to advertise on behalf of political and cause-based organizations!
We at the People First Social Club are excited to see how this change will benefit both People First creators and clients!