Category: Spotlight

Campaign Spotlight!

Posted on by marley

People First is pumping out campaigns like there’s no tomorrow! Get involved with our latest opportunities now – or dare missing out on these impactful opportunities!

Innovators of the Ocean: Join a campaign to celebrate the next generation of innovators. The Red Lobster Ocean Sustainability Challenge is encouraging middle school students (ages 11 to 13) interested in STEAM (Science, Technology, Engineering, Art, and Math) to consider their own solution to improve our marine ecosystems. In order to win, teams will need to be reviewed and voted on from now until May 2nd. Use your platform to help spread the word about this challenge!

#ProtectHealthCare Creator Cohort: In partnership with Watering Hole Media, People First is rounding up a cohort of POC men and women to share more about the differences in healthcare access and fight for equality! Sign this interest form to be a part of their partner bimonthly meetings and get paid to create content based on its performance. We’ll be in touch with those selected to participate to coordinate a handoff. 

Amplifying Voices of Love: Let’s show love and community to trans youth. We’re calling trans and nonbinary folks, parents, and advocates to help us share stories, foster understanding, and build a world where every child is seen, valued, and affirmed. We want to know how you show up and show out. 

Test, Detect, Protect with ClearStrand-ASD: For many parents, traditional autism diagnoses often happen around age four. Early intervention is integral to a child’s development, but until now there hasn’t been an easy, at-home way to diagnose ASD. LinusBio is finally changing that. Join our campaign to raise awareness about the first biomarker test that can be taken from the comfort of your own home. Parents and caregivers to children on the spectrum are welcome, as well as specialists. 
NYC’s Never Had a Woman Mayor? Are you ready to shake up the status quo in NYC? We’re calling on NY-based creators who are tired of scandals, fed up with the revolving door of corrupt men in office, and ready to speak up for real leadership. One candidate isn’t another insider looking for a headline, she’s a fighter with a record, and she’s taking on the broken systems others let rot.

Campaign Spotlight: Help Get Out the Vote!

Posted on by marley

We’ve been receiving tons of direct messages and comments from creators who are interested in getting involved in the upcoming election! Though we have several political campaigns available, we encourage you all to check out the “Get Out the Vote!” campaign!

Get Out the Vote (GOTV) campaigns are a vital part of elections: they facilitate increased voter turnout and engagement, especially within hard-to-reach communities. Historically, GOTV efforts focused on grassroots organizing, door-to-door canvassing, and phone-banking. Now, thanks to social media, GOTV efforts can reach larger and more diverse audiences through targeted messaging and microinfluencers. Social media creators can share key campaign messages and authentic stories that resonate with their followers to encourage them to register and vote!

Our Get Out the Vote campaign focuses on the importance of voting and how voting can protect ones’ values. If you are looking to get involved in this pivotal election, be sure to apply using this link! 

Please note that we currently have several political campaigns available and creators may be restricted to participating in multiple campaigns. So apply accordingly and keep an eye out on the Creator Portal for any new opportunities.

Campaign Spotlight: Join the Fight Against the Mpox Outbreak

Posted on by marley

Have you heard of Mpox? If you have not, Mpox is a virus related to smallpox that causes severe symptoms such as painful rashes, fever, and respiratory issues. It poses a significant risk, especially to children under the age of 5 and those with weakened immune systems.

Just this month, the World Health Organization declared the Mpox outbreak in several African countries a “public health emergency of international concern” or PHEIC, which indicates that Mpox has spread across borders. As of now, the virus has disproportionately affected the LGBTQ+ community, with the highest incident rates being among Black and Hispanic/Latino MSM, along with sex workers. 

As such, we have partnered with the New York State Department of Health to raise awareness about Mpox, especially among vulnerable populations, and to share information on vaccination. 

If you are a resident of New York who is interested in educating your followers, dispelling myths, and fostering open dialogue to empower individuals to make informed decisions about the Mpox vaccine, apply to the campaign using this link!

Your Role in the Upcoming Presidential Election

Posted on by marley

Hey there creator community~

The upcoming presidential election will be a pivotal moment, and your influence has never been more needed. Your voice reaches people all across the country and it can make a significant impact on our democracy. Here’s how you can get involved and encourage your followers to do the same:

  • Vote: Make sure you’re registered and ready for election day. Don’t forget to encourage your family, friends, and followers to register and vote too! 
  • Educate: Provide factual information about the election, candidates, and issues. Make it personal—show your audience why you got involved and why they should too.
  • Share: Post updates, infographics, and videos from reliable sources to highlight key election aspects. 
  • Join Campaigns: Support political campaigns by sharing messages, attending rallies, or volunteering. Your support can make a big difference!

Here are some campaigns you can join today:

We invite you to join our political campaigns and be part of the movement for change!

Campaign Spotlight: Oppose the GUARD Act

Posted on by marley

Are you or someone you love a veteran who has had to navigate the process of filing a claim to the VA? If so, this campaign is for you!

The slow and complicated processing of filing a claim makes it difficult for our veterans to receive their well-deserved benefits. The GUARD Act that is currently in the legislative process is disguised as protecting veterans, but in reality, it has the potential of making the claims process more difficult for veterans by removing private actors who guide them through this process.

With that being said, we are still looking for veterans and those currently serving in the United States Armed Forces to encourage those who will be impacted by the GUARD act to look into the act themselves and consider the impact it may have. If this sounds like something you or someone you love may be interested in, apply for the campaign using this link. Be sure to apply soon before its too late!

Campaign Spotlight: Holiday Magic and Mixes at White Castl

Posted on by marley

Make this holiday season merrier by participating in White Castle’s latest paid partnership opportunity! 

On November 9th, 2023, White Castle teamed with up Coca-Cola to launch three Coca-Cola Holiday mixes in all White Castle restaurants: Coca-Cola Vanilla Swirl, Sprite Vanilla Frost, and Coca-Cola Cream Soda.

These holiday mixes pair perfectly with White Castle’s famous sliders and are offered for a limited time only so don’t miss out on the opportunity~

If this delicious pairing ended up on your wishlist, be sure to apply using this link.

Though we encourage everyone to apply, preference will be given to creators who have participated in previous White Castle campaigns or are in the following locations:

  • New York 
  • New Jersey 
  • Chicago, Illinois 
  • St. Louis, Missouri 
  • Louisville, Kentucky 
  • Detroit, Michigan 
  • Indianapolis, Indiana

Forget about chestnuts roasting on an open fire and hurry on over to your nearest White Castle!

Campaign Spotlight: Become a Part of the Union Difference

Posted on by marley

With Labor Day having passed this Monday, we want to take a moment to reflect and celebrate the unique occasion.

Looking beyond the long weekend, parades, picnics, and blowout sales, Labor Day is a time to honor the contributions of workers throughout history and the importance of organized labor unions in shaping our workforce and society.

Established in the late 19th century, Labor Day emerged as a tribute to the American labor movement and the power of collective action from unions. Workers from all around the nation came together to fight for their rights, fair wages, safe working conditions, and the right to unionize. 

Unions have been the voice for the working class, protecting the rights and safety of workers such as our creators and ourselves. 

This Labor Day, don’t forget the impact unions have made on all of our lives by joining the Union Difference campaign!

Note: We are seeking union members or those close to union members in the industries mentioned below to share your support: 

  • Corrections Officers 
  • Librarian 
  • Social Work 
  • Childcare 
  • Museum Work

If this opportunity sounds like something you or somebody you know may be interested in, be sure to click here and apply for the campaign.

Campaign Spotlight: Back to Flu Season

Posted on by marley

Whether you are a student or a parent of a student, we at the Social Club wish you all a happy and successful school year!

With hundreds of students coming together in the Back to School season, we encourage everyone to remain on top of their vaccinations, not only for your own health but also for your family and your community.

This Back to Flu season, People First is partnering with Weber Shandwick and the CDC to host two campaigns: Fight the Flu for Babies and Fight the Flu for Kids!

For both campaigns, we are looking for parents who are either expecting or have children between the ages of 6 months to 17 years old to share the importance of getting vaccinated against the flu. More specifically, we want you all to share why you’re choosing to get the flu vaccine – whether that be for peace of mind or passion for your child’s health. 

If this sounds like something you or someone you know may be interested in, be sure to check out either campaign using the links above!

Note: The campaign is not yet active but you have the opportunity to pre-apply.

Campaign Spotlight: Floor & Decor

Posted on by marley

To our creators who worked on the Floor & Decor campaign… Congratulations​​! Your work has been featured in a new article on MediaPost.

For our creators who may not know, in early 2023, People First partnered with Floor and Decor, a leading specialty retailer of hard surface flooring, to design and execute a microinfluencer campaign. We specifically sought out flooring professionals and “hands-on Buy-it-Yourselfers (BIYers)” homeowners to drive brand awareness and traffic to the company website. 

At the end of the 2-month campaign, we ran a brand lift study to measure the effectiveness of our advertisements—as we do for many of our partnerships. 

We found that there was above a 99.9% chance that ads caused brand lift for the Ad Recall and Brand Awareness polls with a 6.5pt lift.

So if you were a flooring professional or homeowner who participated in this campaign, thank you for your hard work and authentic content!

If you’d like to work on impactful campaigns that you are passionate about, be sure to stay up to date on our paid partnership opportunities through the Creator Portal!

Campaign Spotlight: The Truth is Out There

Posted on by People First

Hey Creators! We have exciting news for everyone who worked on The Truth is Out There Campaign. In case you missed it, this campaign asked creators to utilize their platform and share their stories to get out the vote for key congressional districts throughout the country. 

Thanks to our creators, People First saw wins in states such as Pennsylvania, New Jersey, Kansas, Nevada, Washington, Michigan, and Virginia, making this our largest and most successful social media campaigns to date.

Be sure to check out the “Campaigns” Tab on the Creator Portal for more updates and new opportunities to get involved in paid political campaigns.

Campaign Spotlight: Floor and Decor

Posted on by marley

Hey creators~ We are back announcing an exciting new campaign we have been working on with the company Floor and Decor! We have two exciting new opportunities for Home designers and homeowners, or Flooring Professionals.

For Homeowners, and designers:

Do you consider yourself design-focused and trend-forward when it comes to decor and interior design? If so, Floor and Decor would like you to participate in a tile scavenger hunt to find your favorite tile in their warehouse!

That tile you took a photo of on vacation? Or that backsplash you saved on Pinterest? Time to break it out and take it to Floor and Decor. Their warehouses can match the style of your favorite tile right in the warehouse, and their design service pros are on hand to help locate your desired pattern and plan your next flooring project.

We’d like you to document your experience working with a Floor and Decor pro to find your favorite tile and promote Floor and Decor as the go-to spot for any of your followers looking to start a new flooring project. Show your followers the tile you’re looking to recreate first, take a photo to Floor and Decor and get the help of one of their design pros to find a look-alike. Then, create a post documenting your experience and encouraging your followers to check out Floor and Decor to execute their design visions! 

Apply here if you would like to be considered for this opportunity: https://join.peoplefirst.cc/campaign/flooranddecorbiy_image/

For Flooring Pro’s:

Floor and Decor is looking for pro installers and remodelers to show why their warehouse is the premier option for flooring professionals.

You’ve spent many years professionally designing and building for a diverse clientele. Your love language is knowing the various types of laminate, wood, and tile that fit your customers’ lives best. Over time, you have experienced the joys and challenges of being a professional installer. Yet, through it all, you know how to show off skills with your dedication to craftsmanship. 

Floor and Decor has positioned themselves as the pro’s pro in the flooring industry, and we want you to show us how Floor and Decor has been a staple in your career. 

If you have a project coming up or in the works, we’d love to see you use Floor and Decor for your materials, document your experience — the before, during and after — and talk about how Floor and Decor helped you get your project done. If you don’t have a project in the works that you can use Floor and Decor for, we’d still love to hear why you value what Floor and Decor has to offer and would encourage other contractors and remodelers to visit their warehouses.

Apply here if you would like to be considered for this opportunity:   https://join.peoplefirst.cc/campaign/floor-and-decor/.