Campaign Spotlight: #TikTokTransforms Small Businesses

You don’t have to be a social media influencer or creator to know the impact TikTok has had on social media and society more generally. In fact, it has become a worldwide platform, helping individuals and businesses connect and showcase their stories within niche communities. 

For this new campaign, we are seeking small or medium size business owners to share how TikTok has impacted their business. If you consider yourself any of the following, be sure to apply for this campaign today using this link!

  • Next Gen Guru’s
    • 18-27 year old individuals who are shaping the future of business using TikTok with their forward-thinking and optimistic outlook. 
    • Creators who have a story to share that emphasizes how they are redefining success on TikTok.
  • Tear Jerkers
    • Creators who have faced challenges initiating their business, but have risen regardless with the help of TikTok. 
    • People who have attempted to grow their business for a long time and TikTok has finally given them the breakthrough they needed for success.
  • Community Connoisseurs
    • Individuals who market/sell “atypical” product(s) and/or have found the perfect community/customer base on TikTok. 
    • Creators will share their story on how they finally found their place on TikTok through a business lens.

Please note, creators will be asked to fill out a pre-application vetting form prior to filling out the campaign application.

Campaign Preview: If You Have a Microwave, You Have a White Castle!

Calling all creators~

As many of you may know, we have had many campaigns with White Castle—and this month, we have another! 

We are seeking creators between the ages of 21 to 45 to join our latest “If You Have a Microwave, You Have a White Castle!” campaign! We want to highlight the ease at which White Castle sliders offer a tasty meal on the go. No matter how much of a rush you are in, as long as you have a microwave you can get that iconic White Castle taste anytime, anywhere. 

That being said, we would like to see how White Castle sliders fit into our creators’ every day lives. Whether they are a quick snack before a meeting or a late-night treat, show us how these sliders save time—and the day!

As always, if this campaign sounds like something you or someone you know may be interested in, apply via the Campaign Portal.

Campaign Preview: Judicial Ethics Watch

Calling all creators~

We have a groundbreaking campaign unlike any that we have before. If you’re interested in law, ethics, or justice, listen up—this is the perfect opportunity for you!

Have you heard of Judge Stacey Jernigan? She is a federal bankruptcy judge in Texas whose’ actions have raised important questions about the integrity of our legal system. In this campaign, we are inviting our creators to dissect the case and use your platform to spread awareness and influence public opinion. 

The goal of this campaign is to shine light on the hidden world of our legal system and demand accountability from those who are elected to protect us. Join us as we harness the power of social media to compel action and drive real change. 

If you are interested but have yet to hear about the case, click this link to learn more.

Campaign Preview: Combat Allergy Season with Culturelle®

Allergy season is among us and we have an amazing opportunity that may help bring your baby some relief during this time of year!

Use Culturelle® Probiotics to fortify your baby’s immune system and gut biome. These products were created to help support children’s health by ensuring their internal ecosystem is rich and balanced to promote immune, digestive, and oral health. By enhancing their overall health, we hope to empower young children and adults alike to tackle their allergies!

If allergies have made going about your daily life more difficult in the past, we encourage you to apply for this campaign and share how Culturelle® fit into your life. 

Click here to apply (Babies)

Click here to apply. (Kids)

Click here to apply (Adults)

Campaign Preview: Floor & Decor

Attention all DIY-ers and BIY-ers, we have some exciting new campaigns for you all!

If you are looking to renovate your bathroom this April, or are simply passionate about home improvement, check out these new campaigns in partnership with Floor & Decor~

  • Make It Yours with Floor & Decor: For this campaign, we are seeking any and all homeowners who are willing to share their favorite Floor & Decor products that have helped make their home renovations possible! 
  • Show & Tell with Floor & Decor: For this campaign, we are seeking flooring installers, general contractors, interior designers, or any other professionals in the home improvement industry, to use their expertise to educate their audience about the superior products available at Floor & Decor. 
  • Renovate your Space with Floor & Decor: For this campaign, we are seeking creators who plan to renovate their bathrooms in the month of April! We ask that you share how you’re going about updating your flooring, tiling, bathroom appliances, and more!

We kindly ask that you apply to only one of the following opportunities. We’ll be in touch if another partnership is a better fit for you. 

As always, be sure to share these opportunities with those in your life who may be interested in participating.

Campaign Preview: The Union Difference in America

⚠️new campaign alert ⚠️

If you are a creator who runs a personal blog or who’s content centers on lifestyle and advocacy, this campaign is for you! Pre-apply to our “Union Difference In America” campaign today~ 

We are seeking creators who are personally connected to unions, whether they are union members themselves or closely associated with union members, to share stories about the impact unions have had on their lives. 

The goal of the campaign is to highlight the victories of unions and the effect they have both on society as a whole and on individuals. If this opportunity seems like something you or someone you know may be interested in, click here to pre-apply for the campaign.

As always, if you have any questions regarding the campaign, feel free to use the “Questions? Chat now” option in your Creator Portal or reach out to the Creator Community via social media.

Campaign Preview: Americans Together

People First is excited to welcome all of our creators to the 2024 Election Year!

This year we will have incredible paid partnership opportunities that aim to spread important election messages for you all to participate in.

To start the year off, we have an exciting new campaign: Americans Together.

The highly polarized state of American politics today leaves little room for compromise and change. If you’ve felt let down by your politicians in the last couple of years, you are not alone. 

Join the movement to unite Americans on our American values, regardless of party affiliation or background. Together we can urge our politicians to encourage fiscal responsibility, lower health costs, promote a clean, secure energy future, and limit dark money to politicians, among other issues shared by the majority of Americans.

We are looking for creators from all ages, across party lines and demographics, to speak on the importance of working together to elect leaders who will get sh*t done!

If this sounds like something your or someone you know may be interested in, be sure to click this link to check out the Americans Together campaign.

Get Ready for an Amazing 2024! Exciting Opportunities Await.

Hey there creator community~

We hope you all took some time to unwind and enjoy the holidays. Whether you’re sad to see 2023 go or in dire need of change, it’s time to jump into the sea of possibilities that is 2024! This year is especially exciting because it’s an election year… you all know what that means: more campaigns and paid partnership opportunities! 

For our creators who are passionate about making a positive impact or using their platform to educate their audience, get ready to lend your voice to various politicians and organizations who are eager to get out key messages. With social media campaigns expected to impact the upcoming election in unprecedented ways, we are excited to see the influence our creator community will have on the political sphere. 

If you’re interested in inspring and engaging your followers on issues close to your heart, be sure to follow @peoplefirstcreatorcommunity on Instagram, subscribe to our monthly newsletter, and stay up to date on the Creator Portal to get exclusive access to these exciting opportunities!

Campaign Preview: Spread Awareness of National Influenza Vaccination Week

Now that it’s November, we are officially one month away from National Influenza Vaccination Week

National Influenza Vaccination Week takes place during the first week of December, this year from December 4-8, 2023.

This national observance was established back in 2005 by the Centers for Disease Control and Prevention (CDC) to “remind everyone 6 months and older that there’s still time to get vaccinated against flu”. Government and nonprofit organizations around the nation come together to share resources and raise awareness about the flu shot in order to encourage influenza vaccination. This includes creating and posting social media content, newsletters, posters, and flyers.

The influenza vaccine is particularly important because it is “the only vaccine that protects against (the) flu and (is) proven to reduce the risk of flu illness, hospitalization, and death”. It is especially necessary for “people who are at higher risk of developing serious flu complications, including young children”. For more information about the influenza vaccine, and about National Influenza Vaccination Week, click here to check out the CDC’s website. 


If you are looking for more ways to protect yourself and your loved ones this flu season, be sure to apply to the “Spread Awareness of National Influenza Vaccination Week” campaign! Note: this campaign is only available to creators who participated in the first Wave of this campaign [“Fight the Flu for Kids” or “Fight the Flu for Babies”].

Campaign Preview: Join “The Union Difference” Campaign

Hey there creators are you in a union, close to a union member, or simply a union-supporter? If so, check out The Union Difference Campaign. People First has partnered with a front runner in the union advocacy space so that we can highlight the important role that unions play in having their members’ voices heard and their futures secured.

We are looking for U.S. based content creators who can speak about the positive impact unions have made in the following industries:

  • Corrections Officers 
  • Nursing 
  • Librarian 
  • Social Work 
  • Childcare 
  • Museum Work 
  • Public Works

If you are interested or know someone who may be interested, get started by creating a People First Creator Portal account or applying to the campaign by clicking this link.