Campaign - People First

Campaign Spotlight!

Posted on April 17, 2025April 17, 2025 by marley

People First is pumping out campaigns like there’s no tomorrow! Get involved with our latest opportunities now – or dare missing out on these impactful opportunities!

Innovators of the Ocean: Join a campaign to celebrate the next generation of innovators. The Red Lobster Ocean Sustainability Challenge is encouraging middle school students (ages 11 to 13) interested in STEAM (Science, Technology, Engineering, Art, and Math) to consider their own solution to improve our marine ecosystems. In order to win, teams will need to be reviewed and voted on from now until May 2nd. Use your platform to help spread the word about this challenge!

#ProtectHealthCare Creator Cohort: In partnership with Watering Hole Media, People First is rounding up a cohort of POC men and women to share more about the differences in healthcare access and fight for equality! Sign this interest form to be a part of their partner bimonthly meetings and get paid to create content based on its performance. We’ll be in touch with those selected to participate to coordinate a handoff.

Amplifying Voices of Love: Let’s show love and community to trans youth. We’re calling trans and nonbinary folks, parents, and advocates to help us share stories, foster understanding, and build a world where every child is seen, valued, and affirmed. We want to know how you show up and show out.

Test, Detect, Protect with ClearStrand-ASD: For many parents, traditional autism diagnoses often happen around age four. Early intervention is integral to a child’s development, but until now there hasn’t been an easy, at-home way to diagnose ASD. LinusBio is finally changing that. Join our campaign to raise awareness about the first biomarker test that can be taken from the comfort of your own home. Parents and caregivers to children on the spectrum are welcome, as well as specialists.
NYC’s Never Had a Woman Mayor? Are you ready to shake up the status quo in NYC? We’re calling on NY-based creators who are tired of scandals, fed up with the revolving door of corrupt men in office, and ready to speak up for real leadership. One candidate isn’t another insider looking for a headline, she’s a fighter with a record, and she’s taking on the broken systems others let rot.

Campaign Spotlight: Help Get Out the Vote!

Posted on September 4, 2024September 4, 2024 by marley

We’ve been receiving tons of direct messages and comments from creators who are interested in getting involved in the upcoming election! Though we have several political campaigns available, we encourage you all to check out the “Get Out the Vote!” campaign!

Get Out the Vote (GOTV) campaigns are a vital part of elections: they facilitate increased voter turnout and engagement, especially within hard-to-reach communities. Historically, GOTV efforts focused on grassroots organizing, door-to-door canvassing, and phone-banking. Now, thanks to social media, GOTV efforts can reach larger and more diverse audiences through targeted messaging and microinfluencers. Social media creators can share key campaign messages and authentic stories that resonate with their followers to encourage them to register and vote!

Our Get Out the Vote campaign focuses on the importance of voting and how voting can protect ones’ values. If you are looking to get involved in this pivotal election, be sure to apply using this link!

Please note that we currently have several political campaigns available and creators may be restricted to participating in multiple campaigns. So apply accordingly and keep an eye out on the Creator Portal for any new opportunities.

Campaign Spotlight: Join the Fight Against the Mpox Outbreak

Posted on August 21, 2024August 21, 2024 by marley

Have you heard of Mpox? If you have not, Mpox is a virus related to smallpox that causes severe symptoms such as painful rashes, fever, and respiratory issues. It poses a significant risk, especially to children under the age of 5 and those with weakened immune systems.

Just this month, the World Health Organization declared the Mpox outbreak in several African countries a “public health emergency of international concern” or PHEIC, which indicates that Mpox has spread across borders. As of now, the virus has disproportionately affected the LGBTQ+ community, with the highest incident rates being among Black and Hispanic/Latino MSM, along with sex workers.

As such, we have partnered with the New York State Department of Health to raise awareness about Mpox, especially among vulnerable populations, and to share information on vaccination.

If you are a resident of New York who is interested in educating your followers, dispelling myths, and fostering open dialogue to empower individuals to make informed decisions about the Mpox vaccine, apply to the campaign using this link!

Campaign Spotlight: #TikTokTransforms Small Businesses

Posted on July 31, 2024July 31, 2024 by marley

You don’t have to be a social media influencer or creator to know the impact TikTok has had on social media and society more generally. In fact, it has become a worldwide platform, helping individuals and businesses connect and showcase their stories within niche communities.

For this new campaign, we are seeking small or medium size business owners to share how TikTok has impacted their business. If you consider yourself any of the following, be sure to apply for this campaign today using this link!

Next Gen Guru’s
- 18-27 year old individuals who are shaping the future of business using TikTok with their forward-thinking and optimistic outlook.
- Creators who have a story to share that emphasizes how they are redefining success on TikTok.
Tear Jerkers
- Creators who have faced challenges initiating their business, but have risen regardless with the help of TikTok.
- People who have attempted to grow their business for a long time and TikTok has finally given them the breakthrough they needed for success.
Community Connoisseurs
- Individuals who market/sell “atypical” product(s) and/or have found the perfect community/customer base on TikTok.
- Creators will share their story on how they finally found their place on TikTok through a business lens.

Please note, creators will be asked to fill out a pre-application vetting form prior to filling out the campaign application.

Your Role in the Upcoming Presidential Election

Posted on July 10, 2024July 10, 2024 by marley

Hey there creator community~

The upcoming presidential election will be a pivotal moment, and your influence has never been more needed. Your voice reaches people all across the country and it can make a significant impact on our democracy. Here’s how you can get involved and encourage your followers to do the same:

Vote: Make sure you’re registered and ready for election day. Don’t forget to encourage your family, friends, and followers to register and vote too!
Educate: Provide factual information about the election, candidates, and issues. Make it personal—show your audience why you got involved and why they should too.
Share: Post updates, infographics, and videos from reliable sources to highlight key election aspects.
Join Campaigns: Support political campaigns by sharing messages, attending rallies, or volunteering. Your support can make a big difference!

Here are some campaigns you can join today:

We invite you to join our political campaigns and be part of the movement for change!

Campaign Preview: If You Have a Microwave, You Have a White Castle!

Posted on May 22, 2024May 22, 2024 by marley

Calling all creators~

As many of you may know, we have had many campaigns with White Castle—and this month, we have another!

We are seeking creators between the ages of 21 to 45 to join our latest “If You Have a Microwave, You Have a White Castle!” campaign! We want to highlight the ease at which White Castle sliders offer a tasty meal on the go. No matter how much of a rush you are in, as long as you have a microwave you can get that iconic White Castle taste anytime, anywhere.

That being said, we would like to see how White Castle sliders fit into our creators’ every day lives. Whether they are a quick snack before a meeting or a late-night treat, show us how these sliders save time—and the day!

As always, if this campaign sounds like something you or someone you know may be interested in, apply via the Campaign Portal.

Campaign Preview: Judicial Ethics Watch

Posted on May 8, 2024May 8, 2024 by marley

Calling all creators~

We have a groundbreaking campaign unlike any that we have before. If you’re interested in law, ethics, or justice, listen up—this is the perfect opportunity for you!

Have you heard of Judge Stacey Jernigan? She is a federal bankruptcy judge in Texas whose’ actions have raised important questions about the integrity of our legal system. In this campaign, we are inviting our creators to dissect the case and use your platform to spread awareness and influence public opinion.

The goal of this campaign is to shine light on the hidden world of our legal system and demand accountability from those who are elected to protect us. Join us as we harness the power of social media to compel action and drive real change.

If you are interested but have yet to hear about the case, click this link to learn more.

How You Can Do Your Part This Earth Day!

Posted on April 24, 2024April 24, 2024 by marley

April 22nd, was the 53rd annual 🌎 Earth Day 🌎

Started back in 1970, this global event aims to spread awareness about issues impacting our earth, such as climate change and pollution, while reminding people of their role in taking care of the planet.

As social media becomes a stronger tool for sharing information and impactful messages, we encourage our Creator Community to do their part and inspire others to live greener! From sharing infographics or tips on living a more sustainable life, talking about eco-friendly products, or partnering with brands who are committed to reducing their carbon footprint; there are many avenues you can take in making a real difference. Remember, no act is too small!

If you want to take it a step further, join our “Let’s Fight Food Waste” campaign. The goals of this campaign are to minimize food waste, alleviate hunger, preserve resources, and build a future where no edible food goes to waste. If this sounds like something you or someone you know may be interested in, be sure to apply using this link.

Campaign Preview: Combat Allergy Season with Culturelle®

Posted on April 17, 2024April 16, 2024 by marley

Allergy season is among us and we have an amazing opportunity that may help bring your baby some relief during this time of year!

Use Culturelle® Probiotics to fortify your baby’s immune system and gut biome. These products were created to help support children’s health by ensuring their internal ecosystem is rich and balanced to promote immune, digestive, and oral health. By enhancing their overall health, we hope to empower young children and adults alike to tackle their allergies!

If allergies have made going about your daily life more difficult in the past, we encourage you to apply for this campaign and share how Culturelle® fit into your life.

Click here to apply (Babies)

Click here to apply. (Kids)

Click here to apply (Adults)

Campaign Preview: Floor & Decor

Posted on March 27, 2024March 27, 2024 by marley

Attention all DIY-ers and BIY-ers, we have some exciting new campaigns for you all!

If you are looking to renovate your bathroom this April, or are simply passionate about home improvement, check out these new campaigns in partnership with Floor & Decor~

Make It Yours with Floor & Decor: For this campaign, we are seeking any and all homeowners who are willing to share their favorite Floor & Decor products that have helped make their home renovations possible!
Show & Tell with Floor & Decor: For this campaign, we are seeking flooring installers, general contractors, interior designers, or any other professionals in the home improvement industry, to use their expertise to educate their audience about the superior products available at Floor & Decor.
Renovate your Space with Floor & Decor: For this campaign, we are seeking creators who plan to renovate their bathrooms in the month of April! We ask that you share how you’re going about updating your flooring, tiling, bathroom appliances, and more!

We kindly ask that you apply to only one of the following opportunities. We’ll be in touch if another partnership is a better fit for you.

As always, be sure to share these opportunities with those in your life who may be interested in participating.

Spring into People First’s Active Paid Partnership Opportunities

Posted on March 20, 2024March 20, 2024 by marley

Spring is here! A season of rejuvenation, new opportunities, and all things blooming! It’s time to begin embracing the vibrant spirit that accompanies this season and blossom into the amazing creator’s we know you all are!

We encourage you all to try out some fresh, new ideas on our paid partnership opportunities:

And that’s not all! There are plenty more campaigns available on the Creator Portal so be sure to check it out~

Happy spring from your People First family~

Campaign Preview: The Union Difference in America

Posted on February 21, 2024February 21, 2024 by marley

⚠️new campaign alert ⚠️

If you are a creator who runs a personal blog or who’s content centers on lifestyle and advocacy, this campaign is for you! Pre-apply to our “Union Difference In America” campaign today~

We are seeking creators who are personally connected to unions, whether they are union members themselves or closely associated with union members, to share stories about the impact unions have had on their lives.

The goal of the campaign is to highlight the victories of unions and the effect they have both on society as a whole and on individuals. If this opportunity seems like something you or someone you know may be interested in, click here to pre-apply for the campaign.

As always, if you have any questions regarding the campaign, feel free to use the “Questions? Chat now” option in your Creator Portal or reach out to the Creator Community via social media.

Campaign Spotlight: Oppose the GUARD Act

Posted on January 31, 2024January 30, 2024 by marley

Are you or someone you love a veteran who has had to navigate the process of filing a claim to the VA? If so, this campaign is for you!

The slow and complicated processing of filing a claim makes it difficult for our veterans to receive their well-deserved benefits. The GUARD Act that is currently in the legislative process is disguised as protecting veterans, but in reality, it has the potential of making the claims process more difficult for veterans by removing private actors who guide them through this process.

With that being said, we are still looking for veterans and those currently serving in the United States Armed Forces to encourage those who will be impacted by the GUARD act to look into the act themselves and consider the impact it may have. If this sounds like something you or someone you love may be interested in, apply for the campaign using this link. Be sure to apply soon before its too late!

Campaign Preview: Americans Together

Posted on January 10, 2024January 10, 2024 by marley

People First is excited to welcome all of our creators to the 2024 Election Year!

This year we will have incredible paid partnership opportunities that aim to spread important election messages for you all to participate in.

To start the year off, we have an exciting new campaign: Americans Together.

The highly polarized state of American politics today leaves little room for compromise and change. If you’ve felt let down by your politicians in the last couple of years, you are not alone.

Join the movement to unite Americans on our American values, regardless of party affiliation or background. Together we can urge our politicians to encourage fiscal responsibility, lower health costs, promote a clean, secure energy future, and limit dark money to politicians, among other issues shared by the majority of Americans.

We are looking for creators from all ages, across party lines and demographics, to speak on the importance of working together to elect leaders who will get sh*t done!

If this sounds like something your or someone you know may be interested in, be sure to click this link to check out the Americans Together campaign.

Get Ready for an Amazing 2024! Exciting Opportunities Await.

Posted on January 3, 2024January 3, 2024 by marley

Hey there creator community~

We hope you all took some time to unwind and enjoy the holidays. Whether you’re sad to see 2023 go or in dire need of change, it’s time to jump into the sea of possibilities that is 2024! This year is especially exciting because it’s an election year… you all know what that means: more campaigns and paid partnership opportunities!

For our creators who are passionate about making a positive impact or using their platform to educate their audience, get ready to lend your voice to various politicians and organizations who are eager to get out key messages. With social media campaigns expected to impact the upcoming election in unprecedented ways, we are excited to see the influence our creator community will have on the political sphere.

If you’re interested in inspring and engaging your followers on issues close to your heart, be sure to follow @peoplefirstcreatorcommunity on Instagram, subscribe to our monthly newsletter, and stay up to date on the Creator Portal to get exclusive access to these exciting opportunities!

Campaign Preview: Spread Awareness of National Influenza Vaccination Week

Posted on November 1, 2023November 1, 2023 by marley

Now that it’s November, we are officially one month away from National Influenza Vaccination Week!

National Influenza Vaccination Week takes place during the first week of December, this year from December 4-8, 2023.

This national observance was established back in 2005 by the Centers for Disease Control and Prevention (CDC) to “remind everyone 6 months and older that there’s still time to get vaccinated against flu”. Government and nonprofit organizations around the nation come together to share resources and raise awareness about the flu shot in order to encourage influenza vaccination. This includes creating and posting social media content, newsletters, posters, and flyers.

The influenza vaccine is particularly important because it is “the only vaccine that protects against (the) flu and (is) proven to reduce the risk of flu illness, hospitalization, and death”. It is especially necessary for “people who are at higher risk of developing serious flu complications, including young children”. For more information about the influenza vaccine, and about National Influenza Vaccination Week, click here to check out the CDC’s website.

If you are looking for more ways to protect yourself and your loved ones this flu season, be sure to apply to the “Spread Awareness of National Influenza Vaccination Week” campaign! Note: this campaign is only available to creators who participated in the first Wave of this campaign [“Fight the Flu for Kids” or “Fight the Flu for Babies”].

Campaign Spotlight: Become a Part of the Union Difference

Posted on September 6, 2023September 25, 2023 by marley

With Labor Day having passed this Monday, we want to take a moment to reflect and celebrate the unique occasion.

Looking beyond the long weekend, parades, picnics, and blowout sales, Labor Day is a time to honor the contributions of workers throughout history and the importance of organized labor unions in shaping our workforce and society.

Established in the late 19th century, Labor Day emerged as a tribute to the American labor movement and the power of collective action from unions. Workers from all around the nation came together to fight for their rights, fair wages, safe working conditions, and the right to unionize.

Unions have been the voice for the working class, protecting the rights and safety of workers such as our creators and ourselves.

This Labor Day, don’t forget the impact unions have made on all of our lives by joining the Union Difference campaign!

Note: We are seeking union members or those close to union members in the industries mentioned below to share your support:

Corrections Officers
Librarian
Social Work
Childcare
Museum Work

If this opportunity sounds like something you or somebody you know may be interested in, be sure to click here and apply for the campaign.

Campaign Spotlight: Back to Flu Season

Posted on August 30, 2023September 25, 2023 by marley

Whether you are a student or a parent of a student, we at the Social Club wish you all a happy and successful school year!

With hundreds of students coming together in the Back to School season, we encourage everyone to remain on top of their vaccinations, not only for your own health but also for your family and your community.

This Back to Flu season, People First is partnering with Weber Shandwick and the CDC to host two campaigns: Fight the Flu for Babies and Fight the Flu for Kids!

For both campaigns, we are looking for parents who are either expecting or have children between the ages of 6 months to 17 years old to share the importance of getting vaccinated against the flu. More specifically, we want you all to share why you’re choosing to get the flu vaccine – whether that be for peace of mind or passion for your child’s health.

If this sounds like something you or someone you know may be interested in, be sure to check out either campaign using the links above!

Note: The campaign is not yet active but you have the opportunity to pre-apply.

Campaign Spotlight: Floor & Decor

Posted on May 18, 2023September 25, 2023 by marley

To our creators who worked on the Floor & Decor campaign… Congratulations! Your work has been featured in a new article on MediaPost.

For our creators who may not know, in early 2023, People First partnered with Floor and Decor, a leading specialty retailer of hard surface flooring, to design and execute a microinfluencer campaign. We specifically sought out flooring professionals and “hands-on Buy-it-Yourselfers (BIYers)” homeowners to drive brand awareness and traffic to the company website.

At the end of the 2-month campaign, we ran a brand lift study to measure the effectiveness of our advertisements—as we do for many of our partnerships.

We found that there was above a 99.9% chance that ads caused brand lift for the Ad Recall and Brand Awareness polls with a 6.5pt lift.

So if you were a flooring professional or homeowner who participated in this campaign, thank you for your hard work and authentic content!

If you’d like to work on impactful campaigns that you are passionate about, be sure to stay up to date on our paid partnership opportunities through the Creator Portal!

Campaign Preview: Join “The Union Difference” Campaign

Posted on February 28, 2023September 25, 2023 by marley

Hey there creators are you in a union, close to a union member, or simply a union-supporter? If so, check out The Union Difference Campaign. People First has partnered with a front runner in the union advocacy space so that we can highlight the important role that unions play in having their members’ voices heard and their futures secured.

We are looking for U.S. based content creators who can speak about the positive impact unions have made in the following industries:

Corrections Officers
Nursing
Librarian
Social Work
Childcare
Museum Work
Public Works

If you are interested or know someone who may be interested, get started by creating a People First Creator Portal account or applying to the campaign by clicking this link.

Campaign Spotlight: The Truth is Out There

Posted on November 17, 2022September 25, 2023 by People First

Hey Creators! We have exciting news for everyone who worked on The Truth is Out There Campaign. In case you missed it, this campaign asked creators to utilize their platform and share their stories to get out the vote for key congressional districts throughout the country.

Thanks to our creators, People First saw wins in states such as Pennsylvania, New Jersey, Kansas, Nevada, Washington, Michigan, and Virginia, making this our largest and most successful social media campaigns to date.

Be sure to check out the “Campaigns” Tab on the Creator Portal for more updates and new opportunities to get involved in paid political campaigns.

Campaign Spotlight: Floor and Decor

Posted on October 31, 2022September 25, 2023 by marley

Hey creators~ We are back announcing an exciting new campaign we have been working on with the company Floor and Decor! We have two exciting new opportunities for Home designers and homeowners, or Flooring Professionals.

For Homeowners, and designers:

Do you consider yourself design-focused and trend-forward when it comes to decor and interior design? If so, Floor and Decor would like you to participate in a tile scavenger hunt to find your favorite tile in their warehouse!

That tile you took a photo of on vacation? Or that backsplash you saved on Pinterest? Time to break it out and take it to Floor and Decor. Their warehouses can match the style of your favorite tile right in the warehouse, and their design service pros are on hand to help locate your desired pattern and plan your next flooring project.

We’d like you to document your experience working with a Floor and Decor pro to find your favorite tile and promote Floor and Decor as the go-to spot for any of your followers looking to start a new flooring project. Show your followers the tile you’re looking to recreate first, take a photo to Floor and Decor and get the help of one of their design pros to find a look-alike. Then, create a post documenting your experience and encouraging your followers to check out Floor and Decor to execute their design visions!

Apply here if you would like to be considered for this opportunity: https://join.peoplefirst.cc/campaign/flooranddecorbiy_image/

For Flooring Pro’s:

Floor and Decor is looking for pro installers and remodelers to show why their warehouse is the premier option for flooring professionals.

You’ve spent many years professionally designing and building for a diverse clientele. Your love language is knowing the various types of laminate, wood, and tile that fit your customers’ lives best. Over time, you have experienced the joys and challenges of being a professional installer. Yet, through it all, you know how to show off skills with your dedication to craftsmanship.

Floor and Decor has positioned themselves as the pro’s pro in the flooring industry, and we want you to show us how Floor and Decor has been a staple in your career.

If you have a project coming up or in the works, we’d love to see you use Floor and Decor for your materials, document your experience — the before, during and after — and talk about how Floor and Decor helped you get your project done. If you don’t have a project in the works that you can use Floor and Decor for, we’d still love to hear why you value what Floor and Decor has to offer and would encourage other contractors and remodelers to visit their warehouses.

Apply here if you would like to be considered for this opportunity: https://join.peoplefirst.cc/campaign/floor-and-decor/.

People First x the Ad Council – Survey

Posted on September 6, 2022September 25, 2023 by marley

People First is thrilled to announce our partnership with the Ad Council on its Creators for Good program. The Ad Council has been utilizing the power of communication to drive social change for generations as one of the nation’s leading nonprofits. We are truly honored to be an integral part of their public good campaigns!

Our role in Creators for Good is to source and distribute content produced by creators like you from any community by any geography, ethnicity, condition, or affinity. To help this new partnership move forward, we want to hear from you!

People First has created our Creators for Good Survey. Click to participate and let us know what social issues you’re passionate about and how to better cater to your interests. Thank you for being part of an influential community of creators!

Stay tuned to our weekly newsletters for more company updates and social media news.