Back to School with White Castle

White Castle #MicroCravers: The Gift of Castle

As the Summer starts winding down and campuses start their back to school festivities, we know that it is a crucial time for colleges and universities to welcome new students to campus, and create a fostering sense of belonging and community as the new school year excitement begins.

For this year's back to school excitement among campuses, White Castle plans to launch a campaign that centers around the concept of gifting microwaves and frozen Slider coupons to freshmen, in the spirit of celebrating community and the excitement of arriving on campus for the first time.

The act of giving will symbolize not only the practical support of essential items and a warm welcome into the college family, but will also give newcomers a chance to deck out their dorms.

White Castle is looking for college upperclassmen, or “#MicroCravers”, to create videos or photo carousel posts of themselves surprising freshmen arriving on campus in this “giveaway” powered by White Castle.

Get started by creating a People First Creator Portal account, or log into your existing account to apply directly.

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