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Share Your Real CA Cannabis Story!

Real CA Cannabis: Cannabis Curious

This campaign aims to inform audiences of the several, positive benefits of purchasing cannabis products solely from legal retailers.

For this campaign, we are seeking California residents (ages 21+) who can share their own experiences with cannabis, and advocate for the purchase of cannabis products solely from legal cannabis retailers by using the Real CA Cannabis search tool.

For this brief, we are specifically looking for individuals who identify with being “cannabis curious”. The following identifiers/motivators detail a “cannabis curious individual”:

  • Someone who is curious about ways to enhance their everyday life and experiences
  • Someone who is seeking ways to have new experiences through alternatives to alcohol/prescribed medicines
  • Someone who may be less educated about certain things such as cannabis, but is curious about trying it

    • If you feel like a fit for this campaign, sign up to share your own story about why you buy high-quality cannabis from legal retailers and why other cannabis curious individuals should too!

    Not sure this opportunity is a match for you? See below to see if you’re a fit for any of our other messenger categories:

  • Real CA Cannabis: Health & Wellness
  • Real CA Cannabis: Cultivated Creatives
  • Real CA Cannabis: Travel & Tourism

    • Get started by creating a People First Creator Portal account, or log into your existing account to apply directly.

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